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Mistake #1: Not taking the time to enhance your
home's showing.
When potential buyers drive past your home, their
first impression will be based on what they see
on the outside. If the buyer is disappointed,
they probably won't want to take the time to go
inside, no matter how nice the inside may look.
Many sales are already closed before the buyer
walks inside, based solely on the outside appeal
of the house. There are many things you can't
change, such as location or lot size, but you
can enhance the appearance of your home with a
few minor alterations and some serious cleaning.
Ask your REALTOR what can be done to make your
home more attractive. A good agent will know what
buyers look for.
Mistake #2: Insisting that your home is shown
only when it is convenient for you.
While no one wants their dinner disturbed by strangers
trooping through the house, often the only time
buyers can see your home is after work hours or
on weekends. Plan ahead. Keep the house orderly
and make time away from home. If possible, plan
events to take weary children away from home showings.
Sure, a last minute showing might be a minor inconvenience,
but it also may be the last buyer who sees your
house before deciding to buy it.
Mistake #3: Attempting to hide problems with
your home.
Be honest with your REALTOR and your potential
buyers with regards to the property relating to
health, safety, or environment. It's common today
for inspections to be a part of the sales contract,
and during the inspections most problems will
be discovered anyway, but hiding the truth can
kill a sale and land you in court. It's much better
to factor the costs of repairs into the sale rather
than face lawsuits after the fact.
Mistake #4: Inadequate marketing methods.
In most cases, you will have to advertise your
home. Marketing today requires much more than
a "for sale" sign on the lawn. Prospective
buyers with their busy schedules don't have the
time to simply look through the classified ads.
Your home should be marketed 24/7 hours a day
with an information hotline and virtual home tour
on the Internet. Ask your REALTOR what strategies
are in place so that you can be sure your property
is generating potential leads 24/7.
Mistake #5: Failing to look at your home from
the buyer's perspective.
Sellers tend to become too comfortable with the
clutter that surrounds their home. Buyers may
tolerate such mess in their own homes, but the
homes they are looking at to buy must be spotless.
A repair, no matter how small, is something the
buyer will look at as an added expense and inconvenience
when purchasing the home, and can thus use it
to negotiate a lower price.
Mistake #6: Offering explanations about your
home during showings.
Potential buyers usually feel more comfortable
when the homeowners are not present. If you do
remain home, resist the urge to offer explanations,
point out perceived flaws or offer to repair items
that the buyer might not have noticed or question
your REALTOR about. People differ in preferences.
The less said, the better.
Mistake #7: Not understanding how to price your
home properly.
Determining the market value of your home is one
of the most challenging aspects of the entire
selling process. If the list price is too high,
you'll limit showings and offers. Some home sellers
believe they have to price the property high so
that they can accept a lower offer or have room
to negotiate. Potential buyers who may have otherwise
liked the home don't bother to come by because
of the high asking price. It's important to know
and understand how the current market works. A
buyer is more likely to make a full price offer
on a home that is priced right before making a
low offer on a home that is priced too high. A
top-producing agent will know how to advise you
to price your property correctly to generate the
most profit.
Mistake #8: Not planning your move before your
home sells.
Many sellers don't plan their move early enough,
then they feel totally overwhelmed when it comes
time to vacate the property. Have your move organized
before a contract is ever signed. Don't wait until
the last minute to get an estimate from a moving
company. When you do things last minute, the price
can skyrocket and you don't have the time to shop
around. Be sure to keep a record of your expenses
during the move. Many of these expenses can be
tax deductible. Take an inventory of everything
you own so that you know the proper things arrive
at your new home.
Mistake #9: Being inflexible or unwilling to
compromise.
Sometimes it is necessary to be flexible when
it comes to the sale of your home. If you're not
willing to budge about the date you move out,
price, necessary repairs, etc, the buyers can
become discouraged or even angry. Agreeing to
a repair that might cost a couple of hundred dollars
might actually save you much more on interest
on your home loan in the long run. While you don't
have to give away hard-earned equity, often sellers
must look at the overall savings involved. Again,
ask your real estate agent for advice. Choose
your listing agent wisely. Working with a full-time
professional real estate agent is a must. Choose
your agent by asking questions of him/her. Find
out how knowledgeable they are about houses currently
for sale in your price range and also of houses
that have recently sold
Choosing your Agent wisely. Any agent will show
enthusiasm and will want to list your house for
sale but choose your agent based upon
A. Experience at listing and marketing houses
for sale.
B. Ability to use technology to market your house
world wide to buyers 24/7.
C. Reviewing with you a comprehensive Marketing
Analysis of home sales in your area.
D. Ability to offer a written detailed 30-DAY
MARKETING PLAN that will get your house sold at
the highest possible price.
Working with a full-time professional real estate
agent is a must. Choose your agent by asking questions
of him or her. Find out how knowledgeable they
are about houses currently for sale in your price
range and also of houses that have recently sold.
Can your agent recommend a good lender that has
the reputation of excellent customer service and
low rates to assist your new buyer with financing?
A good listing agent can get your house sold quickly
at TOP DOLLAR and help you find a new home.
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