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Mistake #1: Seeing your property through the
eyes of the buyer; forgetting what you would want
to see if you were buying the home. Although people
are of all backgrounds and personalities, there
are some common traits among all home shoppers.
One of these traits is the desire to see something
they are about to spend a great amount of money
on being in perfect condition. This means a thorough
cleaning and removing everything not vitally necessary
to live with from the home. Buyers will be picky,
so you too must be picky in cleaning - don't miss
a spot.
Mistake #2: Poor Marketing. When selling your
home, odds are the perfect buyer for your home
isn't going to just casually stroll through the
front door by chance. More likely is that you
will have to bring the home to the perfect buyer.
A highly effective marketing strategy must be
in place to ensure your house receiving maximum
exposure in the market place. Be sure to work
with a REALTOR who provides 24/7 hour-a-day marketing
via the Internet and a free information call hotline.
Mistake #3: Taking for granted the exterior of
your house (curb appeal). When preparing to sell
your home, take the time to consider that first
impressions count. It's very easy for someone
about to spend or invest hundreds of thousands
of dollars to make a snap decision not to go in
when the outside appearance of the property is
shabby. Ask your REALTOR for advice in making
your home the most attractive for people merely
driving by as well as those who come for showings
or open houses.
Mistake #4: Ignoring health and safety issues.
Be straightforward and tell your REALTOR about
any problems with the property. Bear in mind that
these problems will likely be discovered down
the line, and it's best to take care of them before
they become disputes or lawsuits. Note any potential
safety hazards and pay attention to environmental
concerns.
Mistake #5: Believing you must be present for
every showing of the home. Many buyers feel they
must be an active part of every showing, not realizing
that this can actually work against them. It's
best to let your professional real estate agent
handle bringing potential buyers through the house
on their own. Buyers generally feel more comfortable
to speak freely about the house when they are
working only with their REALTOR, whom they know
and trust.
Mistake #6: Not pricing your home correctly.
This is an important step in the proper marketing
of your property and an aspect that a highly skilled
REALTOR should take charge of. Listing the home
at too expensive a price can lead to reduced showings.
Pricing too low could lose you thousands of dollars.
Mistake #7: Not planning your move early in the
process of selling your home. Keep in mind that
moving can be overwhelming when not planned properly.
Consider renting a storage facility for items
not important for everyday living because that
will also reduce clutter when showing your home.
Take accurate inventories of what you have to
move and label things clearly so you don't waste
time in your new home going through box after
box. Keep a file with all receipts for expenses
occurred during the move, as many of these will
be tax deductible. Be sure you have all these
steps in place far in advance of the actual move
date so you aren't running around at the last
minute while trying to complete the sale of your
home.
Mistake #8: Not working with a professional,
full-time REALTOR. Want to sell your house quickly
and for top dollar? Choose your agent wisely.
Working with a full-time professional real estate
agent is a must. Choose your agent by asking questions
of him/her. Ask if they have a 30-DAY MARKETING
PLAN to sell your house.
Choosing your Agent wisely. Any agent will show
enthusiasm and will want to list your house for
sale but choose your agent based upon
A. Experience at listing and marketing houses
for sale.
B. Ability to use technology to market your house
world wide to buyers 24/7.
C. Reviewing with you a comprehensive Marketing
Analysis of home sales in your area.
D. Ability to offer a written detailed 30-DAY
MARKETING PLAN that will get your house sold at
the highest possible price.
Working with a full-time professional real estate
agent is a must. Choose your agent by asking questions
of him or her. Find out how knowledgeable they
are about houses currently for sale in your price
range and also of houses that have recently sold.
Can your agent recommend a good lender that has
the reputation of excellent customer service and
low rates to assist your new buyer with financing?
A good listing agent can get your house sold quickly
at TOP DOLLAR and help you find a new home.
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